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why dogs?
the story behind
You are wondering how dogs did get into our imagery?
What does that have to do with chemical distribution?
There are certain rumours about it.
Let our employees tell you about the real story behind!
Watch this video!
The very first draft of our WE Chem Logo
After a business trip, one of the managing directors Uwe Marburger was sitting at the airport together with his daughter Alison Marburger. Both were in a lounge waiting for the flight home.
In a sudden brainstorming session, they came up with the idea of including the two capital letters "W" for Windhoevel and "M" for Marburger in the company name. This was intended to create a connection between the two Managing Director families and the company.
At the same time, the name WE Chem had been on their minds for some time. But how could all this be brought down on paper and presented in the form of a logo?
The nice thing about flashes of inspiration is that they catch you off guard. That's what happened to Alison, who suddenly had a creative idea. With nothing suitable nearby, an airport napkin had to be used to capture the very first draft of our logo:
WE Chem was born (at least in imagination).
WE Chem do better
Do you know "Agathe Bauer Songs"? - No?
These are songs in which the listener misunderstands what the artist is actually singing. This phenomenon is named after the legendary misunderstanding of Snap!'s song. Because there you quickly hear instead of "I've got the power", "Agathe Bauer".
We now want to present you a new Agathe Bauer song! We can't help ourselves, do you hear it, too?
..... We Chem do better...
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